Unlocking buyer demand

Cut through the competition with performance advertising for Preconstruction Developments Investment Properties International Projects

CONTACT SALES
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ABOUT EDGE

Say hello to Edge

Edge is best-in-class performance marketing built specifically for developers of new homes and condos.

Our Core Offering

Audience Strategy

Cross-Channel Lead Generation

Unified Dashboard

CRM Sync

Follow-Up Automation

High-Intent Homebuyer Leads

THE OFFERING

The perfect blend

Edge bridges the gap between agency detail and technology efficiency, so your project can optimize your fees & ad spend. We trim the fat, leaning into digital marketing and sales best practices.

New Home Campaigns
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THE OFFERING

Everything you need
to launch

Performance Campaigns

We plan, build, and optimize full-funnel ad campaigns across Meta and Google — designed to reach high-intent buyers and drive measurable lead volume.

Ad Variant Testing

Our testing framework rotates different ad copy, images, and CTAs to identify what resonates best with each target audience segment.

Journey Optimization

From ad click to lead capture, we refine every step of the user journey — reducing friction, increasing conversions, and maximizing ROI.

Intelligent CRM Sync

Leads flow directly into your CRM with source tagging, priority scoring, and agent routing, empowering your sales team to act fast and close faster.

Reporting & Optimization

Real-time dashboards and weekly reporting help you see what's working — while we continuously adjust spend, creative, and targeting to improve outcomes.

THE OFFERING

High-performance
ad campaigns

Edge delivers a data-driven audience, channel, ad type, messaging, geo and conversion optimization methodology.

  • Facebook
  • Instagram
  • Google Search
  • Google Performance Max

Qualified campaigns only

Landing Page

Creative Production

Real-Time Tracking

Behavioral Heatmaps

Ongoing Optimization

Prospect Insights

Suites

Product

Location

Place

Offers

Promotion

Amenities

Product

Timing

Place

Terms

Promotion

ROI

Product

Lifestyle

Place

THE OFFERING

Ad format &
message testing

Edge tests combinations of your ad copy, visuals (image and video) and call-to-actions to identify which messaging resonates with your buyer prospects.

  • 3 P's messaging matrix
  • Beyond the lead measurement
  • Optimization to qualified leads

As per sales feedback

THE OFFERING

Journey optimization

Clicks aren't enough. Edge highlights the prospect journey and where to improve next.

  • Conversion optimized landing page
  • Lead ad optimization
  • Full-funnel analytics integration

THE OFFERING

Intelligent CRM sync

Faster replies, better connections, clean pipelines.

*For Campaigns Plus subscribers only.

  • Best practices CRM setup
  • Ready-to-scale automation
  • Intelligent routing

Language / round robin logic

THE OFFERING

Performance reporting

A real-time campaign dashboard that tells you what's driving results — by audience, channel, ad, and geo.

*Demo available.

  • Unified dashboard
  • Weekly insights
  • Ongoing optimizations

CAMPAIGN PRICING

Choose the best plan for your project

Campaigns

Launch essentials with insights on top-performing audiences, ads, and channels.
CA$ 5,000 /sign-on
  • + CA$ 2,750 /month (3 months minimum)
  • Key features
  • Audience & message strategy
  • Cross-channel launch
  • Landing page
  • Ad execution & optimization
  • Reporting & weekly insights
  • Creative production
Contact Sales

Campaigns Plus

Go beyond the basics with end-to-end visibility into your entire marketing funnel.
CA$ 8,500 /sign-on
  • + CA$ 3,250 /month (3 months minimum)
  • Key features
  • Everything in Campaigns
  • CRM setup
  • Post-lead automation
  • CRM reporting
  • Round robin lead distribution
  • Language-based lead routing
Contact Sales
  • All plans do not include advertising spend. Recommended minimum: $5,000 per month (CAD).

PERFORMANCE ADD-ONS

Enrich your plan with more features

Creative Ad Production
$5,000

Supercharge your campaign with 8 high-performing ad variants crafted using proven frameworks. You provide: branding, key messages, visuals. We handle: conversion oriented messaging, and formatting.

Round Robin Lead Distribution
$500 • available with Campaigns Plus

Ensure every lead gets a fast response by automatically rotating them across your sales agents; the smarter, fairer way to manage inbound demand and improve conversion speed.

Language-Based Lead Routing
$500 • available with Campaigns Plus

If international, let leads choose their preferred language, and we'll match them with your agent who speaks it fluently. More comfort at first contact means stronger connections and higher engagement.

Flex
$1,500

Need a shorter campaign? Flex enables a condensed engagement with additional upfront planning and immersion, perfect for projects under 3 months.

Give your project the Edge

Tell us a bit about your development and we'll show you how Senara Edge can drive qualified leads, streamline your sales process, and deliver measurable results.

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